One of the leading music magazines in the world, Billboard, has named Jay Z and Bayouncé as the most powerful couple in the global music industry.
Read the abstract from their article below, and SEE the cover of the latest edition, containing the mentioned rating.
“Leveraging their star power to release new albums in unprecedented ways – Jay
Z through Samsung and Beyoncé through iTunes – they instantly changed
how the industry and fans thought about interacting with music.
He
gave his album away; she charged a premium price for hers. But they
both used the element of surprise to restore the excitement that used to
accompany a new release, before that impact was dulled by the endless
thunder of carefully plotted promotion.
In short, they proved that content truly is king. Or, in this case, king and queen”.
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