Even as many Chinese have begun to make travel plans for the Spring
Festival holiday, tourism sector insiders said Chinese tourists'
interest in Japan remains stagnant due to the two countries' political
tensions.
"Given that the number of overseas trips made by Chinese people had
substantially increased over the past several years, the decline in the
number of Chinese tourists going to Japan was remarkable and obvious in
2013," Jiang Yiyi, director of the China Tourism Academy's international
tourism development institute, said on Tuesday.
Chinese made nearly 2 million trips to Japan in 2012, an increase of more than 20 per cent compared with 2011, she said.
In contrast, the number of trips by Chinese to Japan from January to the
end of November in 2013 was 1.7 million, far fewer than that of the
same period last year, she said, citing statistics from the China
National Tourist Administration.
"Excluding the political rows, all aspects were favorable for Chinese
tourists to travel in Japan," Jiang said. "The yuan keeps appreciating
while the Japanese yen continues to depreciate. Japan has been relaxing
its visa procedures since 2009 and regularly promotes sightseeing
itineraries designed for Chinese tourists."
However, Japan will not see a rapid rebound in Chinese visitors unless
Tokyo properly addresses problems created by its politics, she added.
That perspective was shared by Yang Xiufang, manager of international
cooperation at China Swan International Tours. He said his company saw a
sharp drop in group tours for Chinese and Japanese travellers in 2013.
Yang, whose company specialises in trips to Japan, said he is not
optimistic about Sino-Japanese tourism in 2014 because "no one is able
to predict what will happen in international politics".
In 2013, Chinese travellers made more than 97 million overseas trips,
the administration said. The enormous flow of Chinese visitors has
boosted the economies of major tourist destinations, which saw Chinese
guests' spending more than US$102 billion in their shops, restaurants
and parks in 2012.
Shao Qiwei, head of the administration, has estimated that an
unprecedented 100 million overseas trips will be made by Chinese
citizens in 2014.
Hideki Ijichi, chief representative of the Japan National Tourism
Organisation's Beijing office, told China Daily that about 1.3 million
Chinese tourists went to Japan in 2013, a year-on-year decrease of
nearly 10 per cent.
"We will do our best to bring more Chinese travellers to Japan in 2014
and believe it is an irreversible trend that more and more Chinese
people will come to visit Japan, no matter what happens" between the two
nations, he said.
"What we keep telling Chinese tourists is that they will enjoy a safe
and comfortable trip to Japan, which offers the best experience to
visitors."
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